"It's Suffocating"
PLASTIC WASTE REDUCTION CAMPAIGN DESIGN
This campaign design aims to shift the mindset of the audience from favouring convenience over environmental impact. The campaign successfully uses graphic imagery and shocking statistics to present the harsh reality of takeaway culture to an audience of everyday commuters.
Through providing realistic tangible solutions, audiences can successfully adopt new habits and shift their behaviours to be more sustainable conscious.
Overall the campaign addresses both the issue and the solution through a variety of digital and physical spaces, allowing it to be successfully targeted and accepted by its audience.
-- DEVLOPMENT --
-- Extending the campaign --
Instagram mockup linked to the campaign to address tangible solutions to the issue and spread awareness.
Hypothetical instagram tiles
-- FINAL DESIGNS --
